Your services have changed: What should you update on your website?
You offer a new service, cover a different area or have changed your process. First, update your service description and enquiry process. Then check for old information on service pages, contact copy, frequently asked questions and downloadable documents. Changing a heading is not enough if the form still asks about the old service.
Start with a clear brief. Use it to edit the website yourself or delegate maintenance without redesigning every page.
Set out what is actually changing
Before editing, write three sentences: What applies now? What applies next? From when? Add what stays the same and which details are missing. This turns “We now offer something different too” into something you can check.
If the change affects existing customers differently from new enquiries, record that separately. A new public service description does not establish what applies to work already agreed. Unconfirmed prices, dates or commitments should stay marked as open questions in the draft.
If you cannot yet explain your services in a few sentences, start with the website brief and its five guiding questions.
Follow a prospective customer’s path
Open your website where someone might first encounter your services: the home page or another page reached directly. For each place affected, note the URL, current statement and change needed.
- Home page: Do the heading, short description and highlighted services still fit?
- Service page: Are the audience, scope, location and process accurate? Do images and captions still explain the current service?
- Enquiry process: Does the button lead to the right place? Does the form or prepared email ask for the information you now need?
- Supporting information: Do frequently asked questions, the footer or a linked PDF still mention old services, times or prices?
Also search your website content for the previous service name and distinctive old details. This finds repetitions easily missed when clicking through pages. Keep accurate copy; change what contradicts the new description.
Example: From studio portraits to team photos on site
This example is fictional. A photographer will now accept new bookings for team photos at business premises. She will no longer offer new individual studio portrait sessions; appointments already agreed remain in place. An enquiry needs the location, number of people and preferred time frame. Travel arrangements and the appointment are discussed afterwards.
Before: “Your portrait in the studio. Choose your preferred appointment.” The button leads to an enquiry for one person.
After: “Team photos at your workplace. Send me your location, number of people and preferred time frame. We will then discuss the process, travel arrangements and appointment.” The button says “Enquire about team photos”.
The work is not finished there. The service page and enquiry fields must fit too. “What should I bring to the studio?” needs a different answer for new team bookings. An existing studio portrait price sheet must not accidentally appear to be the pricing basis for team photos. Whether suitable new images are available remains a separate open question: a studio photograph does not demonstrate work on location.
Hand over the update as one clear task
Adapt this brief to your situation:
My services are changing from … to … . This applies from … for … . What stays the same is … . For a relevant enquiry, I need … . Here are the current pages and my updated information: … . Check the affected copy, links and enquiry fields. Show me a draft with a short list of changes. Flag missing details; do not invent prices, services or commitments. Agree with me when the checked version should go live.
In the photography example, explicitly include “existing studio appointments remain in place”. Otherwise, the update could wrongly imply a cancellation. If several people are involved, name one person to answer unresolved service questions and check the finished version.
Check the preview, then the public page
Read the preview as if you knew nothing about your business. Can you tell what is offered, who it suits and which details an enquiry requires? Open the same page on your phone and follow the main contact button.
Check form fields, linked documents and any prepared email. If you need to test sending a message, arrange a clearly labelled test with the recipient. Clicking a button or opening an email app does not prove that a message arrived.
After publication, repeat the journey at the public URL. Record the version checked and any remaining questions. When real enquiries arrive later, you can note whether people still refer to the old service. Individual responses can help you refine the page; they do not demonstrate an overall increase in enquiries.
When website maintenance becomes recurring work
Berlzop is Bhalithan’s web agency: website creation and ongoing care come first, with the personal agent included. Bhalithan has his own webspace, memory and email; copy and project agreements support continued work. Contact Berlzop directly with questions about your project or ongoing care.
Customer onboarding is being tested, and the complete package is not yet generally available. We clarify which maintenance work and access options are already usable for your website before you start. If you want to hand over these updates regularly, tell Berlzop about your website project.